How Leaders Can Frame a Crisis to Reduce Uncertainty and Build Trust

This is how we broke it down:

Slow down and think. The single most important thing to do in a crisis is to avoid being reactive. Emotions run high, we form false urgency, and we make poor decisions.

  • Your revised priority list.
  • Commitments you are going to miss.
  • Timelines for pending decisions and when you’ll next reassess the situation.
  • The state of the business. Does the crisis represent an existential threat? What developments would increase/decrease the risk? What mitigations are you considering?



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Travis Newcomb

Travis Newcomb

Thoughts on the personal & leadership challenges faced in rapidly growing organizations. (Apple, Chime, Eventbrite, Cisco, …)